Admittedly those travel advisory given by “friendly” nations against the Philippines is hurting our tourism industry. Although president Aquino violently reacted on those travel advisories as nothing but mere perceptions (the Aquino’s administration should have been consulted about it), the truth is that we have a peace and order problem (as in other countries too) that P.Noy’s administration should address first before going into massive tourism campaign that would bring tourists to the country.
Anyway P.Noy’s tourism people has thought of a way to encourage tourists to come to the Philippines, launching a new Philippine logo, and replacing the old but effective “Wow Philippines” to “Pilipinas Kay Ganda” which has been largely opposed and criticized by the public to include politicians, critics of the Aquino’s administration and the Media. Imagine spending some 100 million from the taxpayers money just give in to the penchant of this administration to efface anything associated with the Gloria’s administration; there is no quarrel about changing the “Wow Philippines” and the tourism campaign logo and it if only the replacement is something commendable and useful. In other words to what extent shall “Pilipinas Kay Ganda” to “Wow Philippines” in terms of effectiveness in inviting prospective tourists to come and see what exciting things to we have to offer them. “Pilipinas Kay Ganda” if translated as “Beautiful Pilipinas” or “Beautiful Philippines” might mean our women; and who can prevent any foreigner to entertain such idea in his mind?
Is Senator Mirriam Santiago correct in saying that some people under the administration of President Aquino should have some of their “brain neurons working?” “Pilipinas Kay Ganda” according to the good senator is “ignorant” and “ignorance is boring.”
Here is the complete statement of Senator Santiago against those who conceived the slogan:
“We are trying to entice foreigners to come here. How are they going to understand? First of all, why not in English which is the universal language of the globe today? And secondly, we have to find our niche because we have competitors from Southeast Asia.”
“We cannot say that we have a beautiful country because everybody says that. Just think of something else. Let’s start some neurons in our brains working. Their neurons are not working. They are not on full eight cylinders. They are on two cylinders.”
“It wasn’t exceptional as an advertising tagline. But it was acceptable,” she said, referring to the Wow Philippines slogan. “Pilipinas Kay Ganda is, I think, ignorant and ignorance is boring.”
Anyway it’s a common knowledge that tourists come to the Philippines not only for our beautiful sceneries and amazing tourist spots but for our hospitable, lovely and beautiful Filipinas!
At sino nga bang banyagang turista ang hindi mapapa-Wow kapag nakakita siya ng magandang Pilipina?